Maximum Lawyer, May 2026
The marketing message most lawyers never dig deep enough to find
Self and Customer, for law firm owners: why your story is the differentiator, and why the best marketing doesn’t start with an ideal-client avatar.
Screens and mics.
Podcasts, video interviews, and clips, newest first. If you host a show, there’s a note for you at the bottom.
Featured. Maximum Lawyer, May 2026, 46 minutes.
Your story is the strategy.
Recorded at a mastermind in Arizona with Tyson Mutrux and Marne Pehrson. A conversation about marketing that turned into a way for law firm owners to connect who they are with what their clients actually need.
Recent conversations
Free Business School with Coach Danny D, Dec 2025
Why your team should come last
Why your team should come last, and why every business problem is a self-problem in a different costume.
They Don’t Teach This in Law School
They Don’t Teach This in Law School, Nov 2025
Rewriting the script for success
For lawyers who keep moving the finish line: timelines, fulfillment, and whether you’re the gift giver or the gift.
How to Founder, Episode 142, Oct 2025
Partnership isn’t a legal problem
Why the co-founder agreement built to prevent conflict is often the thing that causes it.
Reframe to Create, Episode 115
Reframe to Create, Episode 115, Oct 2025
From gift to impact
The whole paradigm in 40 minutes: how to use friction to diagnose whether the problem is you, your customer, your machine, or your team.
Reframe to Create, Episode 97
Reframe to Create, Episode 97, Jan 2025
Are you the gift or the gift-giver?
The question that started it. Getting it wrong can put you in roles that fight who you are.
Shorts
One idea, under a minute, made for a phone.
Short comingFrom Free Business School
Short comingFrom Free Business School
Short comingFrom MaxLawCon 2026
Short comingFrom CX Summit 2026
The archive
Before the book, I spent a decade building companies in a regulated industry. These conversations are where the ideas started.
- 2015Cannabis Economy, Episode 82. Recorded in New York during NCIA. Scaling a business through culture instead of headcount, eleven years before the book. Listen
- 2019Ganjapreneur. The business of normalizing cannabis. Listen
- 2016 to 2017NCIA Member Spotlight. Corporate responsibility and the case for boutique over scale. Watch
Have a show?
I talk about building a business in the right order, leading a firm you don’t want to escape from, and what a decade in a regulated industry taught me about culture. I’m a good guest for law, operations, founder, and leadership audiences.