I have gotten to know Travis Howard the way you get to know most people worth knowing, casually and over time, with no agenda on either side. What I found is one of the most naturally gifted leaders I have come across in this industry. It shows up in his community, in his family, and in his firm.
Travis is deeply grounded in what makes people tick. I have called him a closet psychologist, and I mean it as the compliment it is. He understands how people think, what actually motivates them, what turns a group of employees into a culture, and what makes a person reach past what they believed they were capable of. That is rare in any industry. It is rarer still in law.
I got my first real glimpse of it at PILMMA in San Antonio. Travis was not on the program. He was standing off to the side with a few members of my team, just talking. Every one of them walked away quoting him. Not paraphrasing, quoting. They were genuinely inspired by a conversation he was not being paid to have.
In March he joined our CX Mastermind, a small peer think tank where firm leaders work through hard problems together. Travis laid out his core philosophy, respectfully disagreed with people in the room, and stayed open enough to take something from every person there. By the end of the day he had done more teaching than most of the people who were scheduled to teach.
That led us to invite him to our company’s Summer Sessions, where we put a customer in front of our staff and let them ask the hard questions. Travis did it remotely, which should have been a handicap. Instead he held a room of thirty to forty people who were not even in the same state. His answers were organized and built toward a single point, which is exactly what you want from a speaker and exactly what most people cannot do on their feet.
So we gave him a stage at CX Summit in Charleston this September. His session, “Gift Givers and Firefighters: Why Culture Is the Outcome, Not the Recipe,” did precisely what he promised. He commanded the room, went deep on culture and people, and sent the audience home with something they could use on Monday.
Here is my honest view. What Travis knows should not stay inside one firm. Our industry exists to help people who never expected to need a lawyer, and it gets better when leaders like him teach other leaders how to build firms worth trusting. Give him the stage. He will earn it.
Paul Bamert, Chief Marketing Officer, Case Status